The New Price Is Right

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The New Price Is Right is a short-lived syndicated version of the American game show The Price Is Right, which aired from September 12, 1994 to January 27, 1995. This version of the show did not use the same on-air personnel as the daytime version which ran concurrently on CBS. Doug Davidson, who also appears on the CBS soap opera The Young and the Restless, hosted with Burton Richardson as the announcer. The prize models were Julie Lynn Cialini, Ferrari Farris and Lisa Stahl Sullivan. The show was produced by Mark Goodson Productions and distributed by Paramount Domestic Television. This version had a different format, and significantly different rules, than the two previous syndicated versions and the early half-hour episodes of the daytime show. After this version's cancellation, many of its concepts were adopted by European versions of the show. Various prop changes and rule modifications from this version, as well as many of the music cues, also carried over to the CBS daytime and prime time versions of the show. Additionally, several production members continued their involvement with The Price Is Right after this version's cancellation.